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What Methods Will an SEO Company Use to Rank Your Website?
September 15, 2017|SEO

What Methods Will an SEO Company Use to Rank Your Website?

SEM

 

Search engine optimization is one of the best ways to market and grow your website. It is one of the fastest growing marketing industries in the world and has proven to produce some fantastic results for many companies and businesses. Although SEO is something every business needs, it is an underappreciated marketing tool. The reasons behind this are because companies and business owners simply do not have the time to sit down and learn the methods of SEO. It takes far too long. However, with the help of an SEO company, you can have all the heavy lifting done for you.

SEO San Diego is one of the most competitive keywords in Southern California, but there is only room for 10 companies on the 1st page with the exception of the paid ads.  It is vital to understand the important ranking factors to ensure your website wins over the competition.

#1 for San Diego SEO:

Most Important Ranking Factors

SEO companies are experts in their field. They already have the knowledge to rank a site and have done so in the past. They’ve done the tests and know what works without getting a Google penalty (which can harm your site and lose you traffic). This should be enough to convince you that handing your business’s SEO efforts over to an agency is the best course of action, as well as the safest. Here are a few ways an SEO company can rank your site in the results pages.

High-Quality Backlinks

Backlinks are one of the main components of SEO and have been part of the algorithm since the search engine’s birth. They are also the main reason behind the success of the company because studies have found this method produces the best search results regarding value and information.
They will be able to use this algorithm to rank your site and will only use the best and highest quality backlinks during the process. These links will be from trustworthy sites with diverse anchor text, so you aren’t given a penalty from Google. Trying to build backlinks yourself could be disastrous and may do more harm than good.

Top-Notch Content

Content is king. You’ve probably heard that saying if you’ve been doing your SEO research. You’d be happy to know that this is true and Google values content more than anything. Then again, why wouldn’t they? The internet is primarily made up of content and information.

Poor content is not going to cut it when you’re aiming for a high position in the SERPs. Google wants to see some excellent on-page SEO that will answer the user’s questions. An SEO agency will be able to provide you with excellent content with appropriate keyword optimization and internal linking to help you climb the search results. Selecting keywords is something a lot of businesses fail to do, leading them to rank for keywords that are either impossible to rank for or keywords that receive no traffic. With an SEO company, your selection can be simplified.

SEO is a revolutionary marketing method that you can use to improve your revenue and site rankings. However, the methods are a lot more difficult than you may first imagine. For this reason, it is safer and more effective to first go with an SEO agency who will be able to get the job done quicker with their expert knowledge and experience. Hopefully, this article has been helpful!

 

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Which Website Content Management System Should You Use?
May 20, 2017|Software

Which Website Content Management System Should You Use?

Which Website Content Management System Should You Use?

A web content management system (WCMS) is a software system programmed to assist people who have little to no knowledge on programming or software development, to author a website of their own. Basically, it’s an application that allows people to create a website without having a degree in IT or Web Development. A WCMS works by providing users a platform through which they can relay their content to an audience without hard-coding everything from scratch.

Looking for the right WCMS can be an easy task. You just have to find out what you want your website to do. From there, you figure out what kind of content you want to display. Then you’ll have to identify how you would like to interact with your audience. There’s really not on that’s the best among the best. Compatibility with what you want is the better factor when picking the right WCMS to use. Here are some of the most popular options and why.

1. WordPress

WordPress is used by a lot of people, form personal bloggers to small-time businesses who just need a more personalized platform than a social-networking account. Website customization through this platform is easy with readily-available layouts and themes. Apps and features are also available to allow WordPress websites to be more communicative to its audience.

This is a very user-friendly platform that allows drag-and-drop development. At the same time, you can learn development little by little as you delve into the depths of personalization through minimal coding lines.

2. Joomla

Existing since 2006, Joomla is a community-driven CMS platform that is free to use, as it runs on an open-source license. Like others, it has templates available for those who can’t build sites from scratch.

A lot of people review this as the platform that brings together the high customization opportunities that Drupal has, while still having the ease of access and user-friendliness that WordPress carries.  Here is an overview of Joomla and how easy it is to use.

3. Drupal

Drupal carries the most difficulty among the most popular CMSs. Released in 2001, it is now used by bigger companies like, Twitter, Warner Brothers, and Intel, for their more dynamic websites.  Drupal involves more coding that the others, but it remains user-friendly like the rest. It is usually dubbed as the strongest platform, however, with how much expert developers can do to it, while still allowing beginners to use it without extensive knowledge on coding programs.

All of the listed CMSs are free, so don’t worry. Plus, there are more available options both newly developed and those that have years of reviews on them. You can learn one and jump on to a more complex option if you wish. You also have the option to just choose one and develop your expertise in handling your own website through your platform of choice. The most important part is that you have your content and that it is great. After all, the internet is all about content.

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Surviving ‘Fred’ Google’s Latest Algorithm Update
May 17, 2017|SEO

Surviving ‘Fred’ Google’s Latest Algorithm Update

Surviving ‘Fred’ Google’s Latest Algorithm Update

The current talk on (unofficial) Google’s “Fred” algorithm update has rekindled curiosity in the SEO world. Even though not declared officially by Google, Garry Ilyes who is Google proficient tweets it as “Fred”. And despite the confirmations, it was believed to be introduced so as to avoid drop in organic sites traffic as well as getting rid of sites containing irrelevant content. Let’s discuss ways of surviving “Fred” Google’s latest algorithm update, but first…

What’s the (unofficial) “Fred” Google Algorithm all about?

Not surprisingly Google still officially remains clammed up on “Fred”. Several SEO analysts assumes that “Fred” algorithm was brought in so as to reduce the traffic to those websites which have low quality content, irrelevant backlinks, heavy ads plus black hat SEO.

What can help your site rank post ‘Fred’?

For an effective website, well written and quality content is important for best chance at ranking. Your website content ought to be deep in information which the user needs. Poor quality content along with click bait false headlines will not amuse the user. Then there are heavy ads. If there’s a huge amount of ads displayed along with content not remotely relevant to the theme of your site, expect a big drop in rankings.

Low quality backlinks is another significant reason. Several artificial backlinks in your content that are supported merely to generate more revenue will lead to drop in ranking. Webmaster’s who have relied on “Black Hat” methods to fool the search engines can expect to see their sites penalized.

Ways of surviving “Fred” Google’s latest algorithm update

You can do this through:

  • Beefing up your thin content to high quality and in depth content which may satisfy your clients or visitors.
  • Monitoring your website traffic through overseeing how traffic numbers are linked with Google algorithm updates.
  • Updating your visible search. By this, it implies to have some clear visibility in the local search, making sure geo-specific info and your keywords are relevant. You may adjust them when necessary. This will improve your analytics.
  • Getting rid of those useless heavy ads to improve user experience.
  • Formulating mobile-friendly experience as Google normally prioritize mobile website over the desktop one.
  • Utilizing a backlink spam checker or tools to help in avoiding too many unnecessary backlinks that help survive “Fred”.

As Google continues to daily provide us with several updates, it’s not hard to fathom why the update “Fred” has arrived. Supporting  high quality content, providing excellent user experience plus managing important ads are just some of the strategies you need to rank higher in Google

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